April 22, 2024

Coverings 2024
Italcer Group brand, LA FABBRICA AVA, unveils timeless elegance with new design proposals.

LA FABBRICA AVA lands in Atlanta for Coverings 2024, showcasing a wide range of porcelain stoneware products that highlight the best of Italian design for floors and walls.

LA FABBRICA AVA’s new products will be on display in Booth #3554 at the Georgia World Congress Center – Atlanta.


Inside the booth, visitors will be guided on a journey through furnished settings that showcase how the company’s products can transform any space into a haven of style and functionality.

A wide range of colors, textures, and finishes highlight the variety and richness of the products that the brand offers to its customers.

From the latest trends to timeless classics, LA FABBRICA AVA is able to meet the needs of a wide and diverse audience.

Deep Stone

Timeless elegance that adds a regal touch to any space with its colors, its distinctive graphics, and its unmistakable naturalness to the touch. A porcelain stoneware that takes inspiration from Slate, a regal stone that still preserves the historical legacy of its noble origins.

Four colors, warm and vibrant like an autumn sunset, create welcoming and refined environments. A wide range of 5 sizes and 3 decors highlight the versatility of this collection, suitable for any type of environment, style, and project, both indoor and outdoor.


A wall tile collection in matte and glossy versions, featuring a three-dimensional surface that captures light, creating evocative plays of light and shadow that bring walls to life with a 3D effect that seduces the eye.

The palette of 4 natural tones and the 6 solid color bases with different three-dimensional textures expand creative possibilities, offering infinite laying solutions to personalize each space with style and originality.

Le Terre

Porcelain stoneware inspired by the authentic beauty of primeval matter. Its rough surface, caressingly tactile, evokes the memory of ancient handcrafted artifacts, transporting us to an era of simplicity and genuineness.

The 4 colors, with their nuances of White, Sughero, Natural, and Salvia, blend into a timeless elegance and paint a chromatic picture of rare harmony. The two formats, 10×10 and 6.5×25, in the smooth and decorated versions, lend themselves to infinite laying combinations, giving life to delicate mosaics or bolder geometries.

A personal touch to any space

Within the booth, there is a dedicated space for the new products of the AVASTONE brand, large slabs with a thickness of 12 and 20 mm to create furnishing accessories with a personal and unique character: from countertops to kitchens, to living room elements and bathroom accessories.

The latest series in 12mm thickness

Noble Stone

Soft to the touch, with a uniform color and distinctive reliefs.
Available in 3 colors in the natural finish.

Taj Mahal

The timeless elegance of porcelain stoneware with a marble effect, available in natural and lapped finishes for an ideal of timeless beauty.


A cement with a soft appearance, a natural surface smoothed by time enriched by a special “chalky effect”.
Available in 3 colors in the natural finish.


A precious essence that has always been the most used in the world of architecture and design. A slab with golden hues and delicate striped and flamed veins that give environments a refined and elegant appearance.

Dear Sir/Madam, we wish to inform you that the personal data you have provided is subject to processing in line with the data Privacy Privacy indicated on the back, which adhere to principles of fairness, lawfulness, transparency and protection of your confidentiality and rights, particularly in reference to integrity, confidentiality, personal identity and your right to personal data protection.

Privacy policy

In compliance with art. 13 of European Regulation 2016/679 (the “Data Protection Regulation”), LA FABBRICA S.p.A. wishes to inform all users and/or visitors of the web site www.lafabbrica.it (the “Users” and the “Site”, respectively) of how it will use personal data, log files and cookies collected through the Site.


  1. Data Controller and Data Protection Officer

The Data Controller of personal data is LA FABBRICA S.p.A. (tax code 04662671009, VAT no. 01275570396), with registered offices at Via Emilia Ponente, 2070, 48014 – Castel Bolognese (RA), certified e-mail address lafabbricaspa@ticertifica.it (hereinafter referred to as the “Data Controller”).


  1. Information is collected through the Site:
  2. a) automatically


  • Browsing data:

The computer systems and software procedures that operate the Site acquire a number of items of personal data during ordinary operation, the transmission of which is implicit in use of internet communication protocols.

These data, which are necessary for use of web services, are also processed for the purpose of:

  • obtaining statistical information on use of services
  • checking that the services offered are functioning properly.

Browsing data are not kept for more than 26 months (unless required for criminal investigations by judicial authorities).


  1. b) provided by the user


– Data provided by the user:

Optional, explicit, voluntary submission of data by filling in various forms present on the Site involving acquisition of the sender’s contact information, necessary for fulfilling requests for contact, services, or assignment of access credentials for restricted areas on the Site.


  1. c) in the form of cookies


The Site uses cookies, for information on which the reader is referred to the complete information on “Cookie Policy ”


3) Type of personal data, purposes, legal basis and storage time

The personal data requested and supplied is needed to permit access to the Site and use of the following services:


Type of service: Contact Us area for products

Type of personal data collected: identifying information, contact information (such as e-mail, telephone numbers…)

Purposes: acquiring information on Site users by filling in appropriate forms in order to respond to requests to be contacted for information or sales purposes (Contact Us area)

Legal basis: consent/execution of contract

Storage time: 24 months from acquisition or from renewal of contact


Type of service: newsletter service;

Type of personal data collected: identifying information, e-mail contact information.

Purposes: to contact subscribers and send them a periodic newsletter on the company’s activities (NEWSLETTER)

Legal basis: consent

Storage time: 24 months or until consent is revoked


Data is processed for the purposes listed above in compliance with the Data Protection Regulation and all specific legislation governing the sector.

The data supplied will be processed primarily by computer under the Data Controller’s authority, by specifically appointed persons who are authorised and instructed in data processing under articles 28 and 29 of the Data Protection Regulation. Note that appropriate security measures are taken in compliance with art.5 and 32 of the Data Protection Regulation to prevent data loss, unlawful or improper use or unauthorised access.


4) Obligatory or optional nature of consent for providing data

Providing your data is optional, but you will not be able to use some of the services offered on our Site if you do not provide it.


5) In what circumstances your data may be disclosed

Data may be disclosed to the following parties, within the EU and in compliance with the Data Protection Regulation:

(1) financial authorities and/or other public authorities, where required by law or requested by them;

(2) to external organisations, parties and companies whose services the Data Controller uses for activities connected to, instrumental for or consequent upon execution of services on the Site

Information collected automatically by the Site may also be transferred to a Third Party’s cloud server outside the EU, if this type of processing is necessary to provide services on the Site. The legal basis of this processing is therefore art. 49, paragraph 1, letter b of the Data Protection Regulation.


6) Security measures

Data is processed through the Site in compliance with the applicable legislation and using appropriate security measures in compliance with current legislation, also under art. 5 and 32 of the Data Protection Regulation.

In this regard, appropriate security measures are taken to prevent unauthorised access, theft, dissemination, modification or unauthorised destruction of the data processed.


7) Rights

Note that you may exercise your rights under art. 15 et seq. of the Data Protection Regulation at any time by sending a written request to the Data Controller at the addresses specified, with the goal of obtaining:

  • confirmation whether your personal data is held or not, identifying its origin, checking its accuracy or requesting its updating, correction or integration;
  • access to or deletion of your data, or limitation of the processing thereof;
  • conversion into anonymous form or freezing of data processed in violation of the law.

You may also object to processing of personal data already supplied.

With reference to the Newsletter, note that you may request cancellation of your subscription through a link or button provided for the purpose.


8) Changes to the Personal Data Protection Notice

The Data Controller reserves the right to make changes to this Personal Data Protection Notice, replacing the previous versions. This Personal Data Protection Notice was issued in January 2021.

You could be interested in

May 2, 2024

Modern and Contemporary Design: Why Choose Porcelain Stoneware

May 1, 2024

Classic or Modern Living Room: Find Your Style

April 10, 2024

Seamless Design for Modern Homes: Blending Outdoor and Indoor Spaces

Scroll to Top