LET’S BUILD A BETTER FUTURE TOGETHER*After 6 hours of light exposure, ADVANCE® is able to eliminate 100% of coronaviruses and just after 15 minutes it will eliminate 90% of them. After 8 hours of light exposure, it fights against different types of bacteria, from a minimum of 95% up to 100%.


Thanks to its antiviral, antibacterial and anti-polluting properties, the innovative ADVANCE® porcelain tile, made for floors and walls, ensures greater surfaces protection and guarantees healthier environments

you will experience a better hygiene and safety in your own home.

ADVANCE® porcelain floor and wall tiles can be used for residential and non-residential solutions.
They are made of eco-friendly and single-fired (over 1,200 degrees) porcelain stoneware and of 40% recycled raw materials.

Thanks to its antiviral, antibacterial and photocatalytic properties, the innovative ADVANCE® technology is able to improve protection in the environment around us, making it healthier and reducing significantly pollution.


With ADVANCE®, Italcer Group aims to contribute towards improving health and safety in public and private environments, thanks to this innovative porcelain tile, which can be applied to any type of surface in homes, healthcare environments, schools, airports and communal indoor and outdoor spaces. With its intrinsic properties, ADVANCE® not only makes environments aesthetically beautiful but also healthy and sanitised for the health and wellbeing of everyone.